The complete outsource solution

BMW Sales Certification Programme 2004-5

One of Trainerpool’s major UK clients is BMW (UK) Limited. In June 2004 Andy Collett (MD of Trainerpool) was awarded a 12-month contract to provide a complete outsourced solution to BMW and its dealership sales staff in the UK. The brief was to successfully launch and deliver a range of certification courses for BMW and MINI sales executives, around 1500 people in total.

The contract included:

• Setting up and staffing a dedicated office at Hartham Park in Wiltshire
• Dispatching 1500 sets of delegate pre-course work, each at the right time
• Managing course bookings and changes
• Pre-course on-line testing of delegate knowledge
• Booking and managing venues
• Booking trainers, coaches & roleplay actors
• Capturing feedback
• Monthly reporting to client
• Measurement of ROI
• Accrediting successful delegates 
• Recruiting and inducting new trainers, coaches & roleplay actors to the programme
• Regular communication
• Resource management 

Following the end of the contract Lee Nicholls, project manager for BMW (UK) Ltd had this to say:

Following the end of the contract Andy Collett, MD of Trainerpool, had this to say: ‘It’s always deeply satisfying when a project goes so well. The client was absolutely delighted with the results; dealership feedback beyond anything that had been seen before and significant extra business was won by dealers as a result’ ‘It is clear that a major part of the success was due to the team of trainers, coaches and roleplay actors, about fifty people in all. Without that team, all of whom were specifically drawn together for the project, it just would not have happened the way it did’ If you would like to know more about how Trainerpool could help your organisation achieve similar results please call Andy Collett or a member of the Trainerpool team on 0845 230 2880 or email us